Event Sponsor: To be revealed!

Headline Sponsor:

Sandra Garlick MBE

Headline Sponsor:

Sandra Garlick MBE

Where your authority steps out from behind the scenes

If you’re a consultant, creator, coach, small business owner, speaker, or trainer who wants to sharpen your authority, strengthen your positioning, and finally be seen for the work you do...

...this is Your Director’s Cut Moment.

You’ll walk away with more clarity, more authority, and more visibility, shaped by how your brain actually works.

One powerful day. Zero sales pitches. Real progress.

Where your authority steps out from behind the scenes

If you’re a consultant, creator, coach, small business owner, speaker, or trainer who wants to sharpen your authority, strengthen your positioning, and finally be seen for the work you do...

...this is Your Director’s Cut Moment.

You’ll walk away with more clarity, more authority, and more visibility, shaped by how your brain actually works.

One powerful day. Zero sales pitches. Real progress.

What Is The Director’s Cut?

Every film has two versions.

The polished one the world sees, and the real one the director creates, where the meaning is deeper and the story actually makes sense.

Most business owners are running the polished version.

Neat on the surface, messy underneath.

Lots of effort, not enough recognition.

The Director’s Cut is the version where your authority, decisions, and strategy line up.

It’s where you stop hiding the parts of your work which make you brilliant, and start putting them to work on purpose.

At Funnelcraft® Live, you will uncover the version of your business which is usually behind the scenes and learn how to bring it into the spotlight, without forcing yourself into strategies which never suited you in the first place.

What Is The Director’s Cut?

Every film has two versions.

The polished one the world sees, and the real one the director creates, where the meaning is deeper and the story actually makes sense.

Most business owners are running the polished version.

Neat on the surface, messy underneath.

Lots of effort, not enough recognition.

The Director’s Cut is the version where your authority, decisions, and strategy line up.

It’s where you stop hiding the parts of your work which make you brilliant, and start putting them to work on purpose.

At Funnelcraft® Live, you will uncover the version of your business which is usually behind the scenes and learn how to bring it into the spotlight, without forcing yourself into strategies which never suited you in the first place.

What You’ll Experience

Funnelcraft® Live is a one-day deep dive into authority, clarity, and customer journeys which actually work for you, not against you.

You’ll explore how your patterns, decision-making, and working style influence everything from sales to visibility, and how small shifts in these areas create a much stronger sense of authority.

Across the day you will:

Understand your natural authority style and how to communicate it
Rebuild parts of your customer journey so they are simple and sustainable
Reposition your work so it reflects who you are, not who you think you should be
Identify what drains your energy and what strengthens it
Gain tools which help you stay consistent in a way that feels natural
Leave with clear next steps rather than more noise

Funnelcraft® Live is a one-day deep dive into authority, clarity, and customer journeys which actually work for you, not against you.

You’ll explore how your patterns, decision-making, and working style influence everything from sales to visibility, and how small shifts in these areas create a much stronger sense of authority.

Across the day you will:

Understand your natural authority style and how to communicate it
Rebuild parts of your customer journey so they are simple and sustainable
Reposition your work so it reflects who you are, not who you think you should be
Identify what drains your energy and what strengthens it
Gain tools which help you stay consistent in a way that feels natural
Leave with clear next steps rather than more noise

Why This Event Is Different

How often are you overwhelmed with all the 'noise' at events?

Funnelcraft® Live gives you presence, clarity, and the psychological breathing space to create something you’ll stick to.

A calmer room, a smaller group, and an ND-inclusive setup.

Lower numbers
Clear signage
No forced crowd moments
No fast transitions
Spaces which support sensory needs

How often are you overwhelmed with all the 'noise' at events?

Funnelcraft® Live gives you presence, clarity, and psychological breathing space to create something you’ll stick to.

A calmer room, a smaller group, and an ND-inclusive setup.

Lower numbers
Clear signage
No forced crowd moments
No fast transitions
Spaces which support sensory needs

Real conversations, not posturing

This room is full of quiet leaders, deep thinkers, and people who care about the quality of their work.

Interactive sessions you can actually use

You won’t spend all day listening. You’ll spend part of the afternoon applying what you learned with mentors who understand how you think.

No celebrity hype, no shouting, no pressure

Just a clear, grounded environment designed for people who want progress with less noise.

Real conversations, not posturing

This room is full of quiet leaders, deep thinkers, and people who care about the quality of their work.

Interactive sessions you can actually use

You won’t spend all day listening. You’ll spend part of the afternoon applying what you learned with mentors who understand how you think.

No celebrity hype, no shouting, no pressure

Just a clear, grounded environment designed for people who want progress with less noise.

If you want your authority to come through clearly and naturally this year...

Funnelcraft® Live is for business owners who:

Want their business to feel aligned with how their brain works because they think deeply and work best when things make sense.

Want more visibility but feel overwhelmed by traditional marketing advice and are tired of feeling behind or confused by inconsistent strategies.

Want practical, grounded conversations rather than hype becaues they care about doing things properly, not just loudly.

Funnelcraft® Live is for business owners who:

Want their business to feel aligned with how their brain works because they think deeply and work best when things make sense.

Want more visibility but feel overwhelmed by traditional marketing advice and are tired of feeling behind or confused by inconsistent strategies.

Want practical, grounded conversations rather than hype becaues they care about doing things properly, not just loudly.

Here's What’s Included In Your Ticket

Full-Day Access to Funnelcraft® Live
A structured, thoughtful day exploring authority and customer journeys.

Speed Coaching Sessions
Small-table mentoring where experts rotate giving you tailored insights.

The Quiet Room
A sensory-friendly retreat available all day.

Funnelcraft Connect™ Networking
A gentle, structured way to meet people who think like you.

Workbooks and Resources
Designed for ND brains; clear, simple, no overwhelm.

12-Month Replay Access
So you can revisit the content at a pace which suits you.

Lunch & All Day Refreshments

Simple pricing and limited spaces to keep the room focused and comfortable.

Evening Panel (Open to All Staying the Night Before)

Anyone staying at the hotel the night before is welcome to join us for an informal evening panel with guest experts exploring the theme Authority in Action. This is a relaxed gathering with practical insights and plenty of conversation, designed to warm you up for the next day.

Here's What’s Included In Your Ticket

Full-Day Access to Funnelcraft® Live
A structured, thoughtful day exploring authority and customer journeys.

Speed Coaching Sessions
Small-table mentoring where experts rotate giving you tailored insights.

The Quiet Room
A sensory-friendly retreat available all day.

Funnelcraft Connect™ Networking
A gentle, structured way to meet people who think like you.

Workbooks and Resources
Designed for ND brains; clear, simple, no overwhelm.

12-Month Replay Access
So you can revisit the content at a pace which suits you.

Lunch & All Day Refreshments

Simple pricing and limited spaces to keep the room focused and comfortable.

Evening Panel (Open to All Staying the Night Before)

Anyone staying at the hotel the night before is welcome to join us for an informal evening panel with guest experts exploring the theme Authority in Action. This is a relaxed gathering with practical insights and plenty of conversation, designed to warm you up for the next day.

The Mastermind Day (Optional Add-On)

For those who want to take the Director’s Cut theme even further,

join us in the Authority in Action Mastermind Day. (Limited Seats Available)

This intimate day is where you will:

Build your message, positioning, and authority story
Plan out your visibility strategy for the next few months
Create your “Business Movie” segment with on-site support
Receive focused guidance from Kate and guest mentors
Work in a structured environment designed for deep focus

You will leave with clear authority assets and a plan you will actually follow.

The Mastermind Day

(Optional Add-On)

For those who want to take the Director’s Cut theme even further, join us in the Authority in Action Mastermind Day. (Limited Seats Available)

This intimate day is where you will:

Build your message, positioning, and authority story
Plan out your visibility strategy for the next few months
Create your “Business Movie” segment with on-site support
Receive focused guidance from Kate and guest mentors
Work in a structured environment designed for deep focus

You will leave with clear authority assets and a plan you will actually want to follow.

Bonus For All

Early Bird Ticket Holders!

Every attendee will be invited to record a short segment for Kate’s podcast in the weeks after the event. This gives you:

More exposure
A polished piece of content
A confidence boost in your visibility
A chance to test your authority message in a supportive space

Bonus For All Early Bird Ticket Holders!

Every attendee will be invited to record a short segment for Kate’s podcast in the weeks after the event. This gives you:

More exposure

A polished piece of content

A confidence boost in your visibility

A chance to test your authority message in a supportive space

Introducing The Speaker Line Up!

More will be revealed soon..!

Sandra Garlick MBE

KEYNOTE SPEAKER

Nicola Noél

SPEAKER

Nicola Peake

SPEAKER

???

Introducing:

The Speaker Line Up!

More will be revealed soon..!

Sandra Garlick MBE

KEYNOTE SPEAKER

Nicola Noél

SPEAKER

Nicola Peake

SPEAKER

???

Meet Your Host

Founder and award-winning business coach.

Founder of Brainwaves & Blueprints and creator of the Funnelcraft® event series.

Kate specialises in building systems which work with your brain, not against it.

She has mentored thousands of business owners who think differently and brings psychological clarity, humour, and grounded insight to the way we build and grow businesses.

Her mission is to reignite passion for small business owners, helping them avoid costly mistakes and connect with the right people.

Expect sharp strategy, practical advice, and the occasional story which probably wasn’t meant for the stage.

Meet Your Host

Founder and award-winning business coach.

Founder of Brainwaves & Blueprints and creator of the Funnelcraft® event series.

Kate specialises in building systems which work with your brain, not against it.

She has mentored thousands of business owners who think differently and brings psychological clarity, humour, and grounded insight to the way we build and grow businesses.

Her mission is to reignite passion for small business owners, helping them avoid costly mistakes and connect with the right people.

Expect sharp strategy, practical advice, and the occasional story which probably wasn’t meant for the stage.

Speaking Opportunities!

Coming Soon...

BBS Partner Stage

We are excited for Desislava Dobreva, our Event Sponsor, to host the BBS Stage with guest speakers, and pop-up opportunities.

Pop Speaker Challenge

This year we welcome Nicola Peake as our Pop Up Speaker Sponsor as we put out the challenge for emerging speakers.

Speaking Opportunities!

Coming Soon...

BBS Partner Stage

We are excited for Desislava Dobreva, our Event Sponsor, to host the BBS Stage with guest speakers, and pop-up opportunities.

Pop Speaker Challenge

This year we welcome Nicola Peake as our Pop Up Speaker Sponsor as we put out the challenge for emerging speakers.

Meet Your Speakers & Mentors

Tania Gerard

Speaker & Mentor

Tania is redefining the future of marketing. As the founder of Tania Gerard Digital UK, she leads one of the UK's first consultancies dedicated to accessible marketing and neurodiversity.

A TEDx speaker, ADHD UK Ambassador, and media

contributor featured by the likes of BBC Radio and Authority Magazine, Tania works with leading companies including Greene King, NHS, and Help For Heroes. Her mission: to prove that accessibility isn’t a checkbox, it’s the ultimate growth strategy.

Recognised as one of Alt Marketing School’s “100 Marketers to Watch,” Tania is challenging industries to break barriers, unlock hidden audiences, and make marketing work for everyone.

In her session. Tania will show you how accessibility can

give your business a competitive edge with practical, actionable strategies designed to deliver a quick turnaround proving accessibility isn’t complicated, it’s smart marketing.

Click HERE for Tania's Speaker Interview

Lee is a transformational coach, host of the Ten96 podcast, and creator of the MYTHOS framework, blending psychology, storytelling, and the Hero’s Journey.

With a storied background in Learning Design from the corporate world to secure learning environments, he helps transformational professionals engineer learning experiences that don't just inform but transform.

His body of work helps you rebel against comfort, dismantle the stories you tell yourseld, and step into threshold moments of growth. Known for his fun, mythic, provocative style, Lee challenges audiences to live stories worth telling.

Lee Drew Simmonds

Speaker & Mentor

Event Agenda

Thursday 16th October 2025

2pm - 5pm: Mastermind Afternoon

6pm - 7pm: Pre-Event Drinks Reception

7pm: Speakers & Sponsors Dinner

9:15-10pm: Founders Fireside Chat*

Friday 17th October 2025

8am - 9am: Breakfast Fix It Clinic*

9am - 9:30am: Registration

9:30am - 4:30pm: Main Event

* Sponsored by Dan Thomas and Social Boom

Morning Sessions

Welcome from Kate and The Team

Kate Whitley
The Brainwaves Tilt Method™

Guest Speaker
TBC

Refreshment Break

Guest Speaker
TBC

Kate Whitley
TBC

Afternoon Sessions

Welcome back from lunch

Guest Speaker
TBC

Kate Whitley
TBC

Guest Speaker
TBC

Refreshment Break

Guest Speaker
TBC

Kate Whitley
TBC

Networking/Q&A

Here's what some previous Funnelcrafters had to say!

Jen Thomas

Jules Gregory

Margaret Saunders

Louisa Wilcox

Here's what some previous Funnelcrafters had to say!

Jen Thomas

Dr Jules Gregory

Margaret Saunders

Louisa Wilcox

GET YOUR TICKET TODAY

What's Included:

Full Day with Industry Experts
Speed Coaching Session
Networking Opportunities
12-Month Access to Replays
Workbooks & Resources
Step-by-Step Trainings
Prizes for Funnel Challenges
Refreshments & Lunch

Frequently asked questions

Who is this event for?

Funnelcraft is for small business owners and online entrepreneurs who are often struggling with tech, systems, and marketing. They want a simple, step-by-step process to create a nurturing customer journey which is also a powerful sales funnel, because they need to increase profits.

It's Perfect For Small Business Owners Who are serious about growth and want to get instant results.

If you are juggling endless lists of tasks and looming deadlines, frustrated with tech, automations and funnels, desperate for some extra hours in the day to pull it together, and in need of some genuine help for your business...

Funnelcraft is for you.

Will my disabilities be considered?

Absolutely yes! Both Kate and George are ADHDers, we'll make damn sure of it!

In your Event Swag Bag you'll find a range helpful items for the day, and we have a member of staff dedicated to helping you, if you need it. 🙂

PLUS! We have a quiet room if you need some space to yourself for a while. We know what it's like needing a moment to breathe, collect your thoughts, and have a little space away from 'PEOPLE'!

If you have specific requirements we can help with, when you have purchased your ticket, email us at [email protected] and let us know what you need.

The event venue - Leonardo Royal Hotel Oxford Hotel does have bedrooms suitable for wheelchair access.

Throughout the hotel: additional accessibility features include accessible toilets in public areas, lifts to food and beverage areas, allocated parking spaces, accessible conference facilities, and accessibility to the restaurant.

Click here to view their Access Statement.

Can I get a carer's ticket?

Yes you absolutely can! When you have purchased your ticket, email us at [email protected] to let us know, and we'll send you the info required to get them a ticket.

How do I get my ticket?

We'll write your name on a post it note which will get stuck to the bottom of Mr Poppet's paw when he jumps up onto Kate's desk. What happens with it after that is anyone's guess!

Luckily, George is in charge of this bit, so you'll get all the info in an email! Plus your name gets put on his list so he can make sure you get a Swag Bag 🤣

Can't wait!

Can I get a ticket onsite the day of the event?

It depends on how quickly tickets sell. Watch this space.

What is your refund policy?

If the event is cancelled, moved, or rescheduled by us, you are entitled to a full refund, or pro-rata if additional services/products have been accessed/used. The event is being recorded for replay access to the whole day so anyone who can not attend on the day due to a change in plans can access the replays a couple of days after the event.

All tickets are transferable by letting us know the name of the new ticket holder.

Is there parking at the venue?

The venue charges for parking to prevent commuters from using the spaces and reducing the number available for guests. 250 parking spaces available within the hotel grounds. This includes 6 accessible spaces.The car park is on a first arrive first serve basis therefore spaces cannot be reserved in advance.

The cost per 24 hours/overnight is £6 per night. The following tariff applies:

Up to 1 hour: Free

Up to 4 hours: £2.00

Up to 12 hours: £4.00

13 to 24 hours: £6.00

Blue Badge Holders are Free of Charge with valid badge.

The above prices are applicable to all guests including those staying overnight and are subject to change.

Where can I find travel information?

Driving: The conference venue is North of Oxford City centre just inside the main ring road where the A34 and A40 cross; approx. 10 mins from M40.

Please see the map on the venue website:

https://www.leonardohotels.co.uk/hotels/oxford

Train: There is a train station in Oxford City centre with frequent local buses available outside going past the venue and stopping at a bus stop 3 mins walk away. There is also a taxi rank.

Coach: There is coach station in Oxford City centre with frequent local buses available going past the venue and stopping at a bus stop 3 mins walk away. National Express, and the Oxford Tube stop inside the coach station. There is also a taxi rank 2 mins walk from the coach station.

Local Buses: From both the train station and the coach station to Leornardo Royal Hotel - the stop to get off is called 'First Turn'.

Railway Station (Stop R5): Stagecoach S3 Gold

Just Outside Railway Station - Frideswide Square (Stop R7):

Just outside Gloucester Green Bus Station - George Street:

(Stop B1) 300 Park&Ride

(Stop B2) S1

Is there preferred accommodation I can book?

We've checked hotel prices in the area and there is not much difference between booking direct or through somewhere like Booking.com, even with a conference venue discount.

If you are a member of Leonardo Royal Hotels, there are various discounts, plus options to pay on arrival and free cabellation up to the day before.

We recommend staying at the venue itself, click here to see the facilities, it has a gym/small pool, bar, restaurant etc. and free wifi!

https://www.leonardohotels.co.uk/hotels/oxford

10 mins away by bus or car in Summertown In Summertown, there is an Easy Hotel. Summertown has shops, bars, etc. and 20 mins down the same road to the centre of Oxford itself.

https://www.easyhotel.com/hotels/united-kingdom/oxford/oxford,

Traffic from there to the venue is outbound so shouldn't cause a problem in the morning if you are staying over the night before. Oxford inbound traffic in the mornings is horrendous, and avoiding stress before an event is always to be preferred!

Is there a community space?

Yes! We have a Facebook Group and a separate community space for the event. We'll send you details of that. Make plans to meet up, share journeys, offer assistance, make friends!

Is there any follow up help after the training day?

YES! We have a range of options!

Frequently asked questions

Who is this event for?

Funnelcraft is for small business owners and online entrepreneurs who are often struggling with tech, systems, and marketing. They want a simple, step-by-step process to create a nurturing customer journey which is also a powerful sales funnel, because they need to increase profits.

It's Perfect For Small Business Owners Who are serious about growth and want to get instant results.

If you are juggling endless lists of tasks and looming deadlines, frustrated with tech, automations and funnels, desperate for some extra hours in the day to pull it together, and in need of some genuine help for your business...

Funnelcraft is for you.

Will my disabilities be considered?

Absolutely yes! Both Kate and George are ADHDers, we'll make damn sure of it!

In your Event Swag Bag you'll find a range helpful items for the day, and we have a member of staff dedicated to helping you, if you need it. 🙂

PLUS! We have a quiet room if you need some space to yourself for a while. We know what it's like needing a moment to breathe, collect your thoughts, and have a little space away from 'PEOPLE'!

If you have specific requirements we can help with, when you have purchased your ticket, email us at [email protected] and let us know what you need.

The event venue - Leonardo Royal Hotel Oxford Hotel does have bedrooms suitable for wheelchair access.

Throughout the hotel: additional accessibility features include accessible toilets in public areas, lifts to food and beverage areas, allocated parking spaces, accessible conference facilities, and accessibility to the restaurant.

Click here to view their Access Statement.

Can I get a carer's ticket?

Yes you absolutely can! When you have purchased your ticket, email us at [email protected] to let us know, and we'll send you the info required to get them a ticket.

How do I get my ticket?

We'll write your name on a post it note which will get stuck to the bottom of Mr Poppet's paw when he jumps up onto Kate's desk. What happens with it after that is anyone's guess!

Luckily, George is in charge of this bit, so you'll get all the info in an email! Plus your name gets put on his list so he can make sure you get a Swag Bag 🤣

Can't wait!

Can I get a ticket onsite the day of the event?

It depends on how quickly tickets sell. Watch this space.

What is your refund policy?

If the event is cancelled, moved, or rescheduled by us, you are entitled to a full refund, or pro-rata if additional services/products have been accessed/used. The event is being recorded for replay access to the whole day so anyone who can not attend on the day due to a change in plans can access the replays a couple of days after the event.

All tickets are transferable by letting us know the name of the new ticket holder.

Is there parking at the venue?

The venue charges for parking to prevent commuters from using the spaces and reducing the number available for guests. 250 parking spaces available within the hotel grounds. This includes 6 accessible spaces.The car park is on a first arrive first serve basis therefore spaces cannot be reserved in advance.

The cost per 24 hours/overnight is £6 per night. The following tariff applies:

Up to 1 hour: Free

Up to 4 hours: £2.00

Up to 12 hours: £4.00

13 to 24 hours: £6.00

Blue Badge Holders are Free of Charge with valid badge.

The above prices are applicable to all guests including those staying overnight and are subject to change.

Where can I find travel information?

Driving: The conference venue is North of Oxford City centre just inside the main ring road where the A34 and A40 cross; approx. 10 mins from M40.

Please see the map on the venue website:

https://www.leonardohotels.co.uk/hotels/oxford

Train: There is a train station in Oxford City centre with frequent local buses available outside going past the venue and stopping at a bus stop 3 mins walk away. There is also a taxi rank.

Coach: There is coach station in Oxford City centre with frequent local buses available going past the venue and stopping at a bus stop 3 mins walk away. National Express, and the Oxford Tube stop inside the coach station. There is also a taxi rank 2 mins walk from the coach station.

Local Buses: From both the train station and the coach station to Leornardo Royal Hotel - the stop to get off is called 'First Turn'.

Railway Station (Stop R5): Stagecoach S3 Gold

Just Outside Railway Station - Frideswide Square (Stop R7):

Just outside Gloucester Green Bus Station - George Street:

(Stop B1) 300 Park&Ride

(Stop B2) S1

Is there preferred accommodation I can book?

We've checked hotel prices in the area and there is not much difference between booking direct or through somewhere like Booking.com, even with a conference venue discount.

If you are a member of Leonardo Royal Hotels, there are various discounts, plus options to pay on arrival and free cabellation up to the day before.

We recommend staying at the venue itself, click here to see the facilities, it has a gym/small pool, bar, restaurant etc. and free wifi!

https://www.leonardohotels.co.uk/hotels/oxford

10 mins away by bus or car in Summertown In Summertown, there is an Easy Hotel. Summertown has shops, bars, etc. and 20 mins down the same road to the centre of Oxford itself.

https://www.easyhotel.com/hotels/united-kingdom/oxford/oxford,

Traffic from there to the venue is outbound so shouldn't cause a problem in the morning if you are staying over the night before. Oxford inbound traffic in the mornings is horrendous, and avoiding stress before an event is always to be preferred!

Is there a community space?

Yes! We have a Facebook Group and a separate community space for the event. We'll send you details of that. Make plans to meet up, share journeys, offer assistance, make friends!

Is there any follow up help after the training day?

YES! We have a range of options!

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